Case Study: Ward Leonard enhances customer and tradeshow experiences with Stifel Marcin’s interactive digital marketing tools

Ward Leonard streamlines post-presentation reporting with Stifel Marcin's 2 interactive digital exports

The customer, Ward Leonard, a provider of industrial motor and control system solutions, faced a challenge in enhancing their presentations at industry events and virtual meetings. They engaged the vendor, Stifel Marcin, to develop new digital marketing tools to create a more engaging and informative experience for their audience.

Stifel Marcin developed an interactive digital e-book that highlighted product descriptions and applications using imagery, schematics, and videos. The solution included a customizable reporting tool for the sales team to capture essential customer data. This provided Ward Leonard with an efficient digital tool for tradeshow presentations and improved post-presentation CRM uploads.

Ward Leonard