Case Study: Vogelsang achieves greater awareness and stronger branding with Stifel Marcin’s industrial content marketing

Vogelsang boosts awareness with Stifel Marcin’s 20+ years of B2B marketing expertise

The customer, Vogelsang USA, a leading manufacturer of pumping and processing solutions, needed to grow awareness in key target markets and promote specific products. They partnered with the vendor Stifel Marcin to leverage its industrial content marketing services for this challenge.

Stifel Marcin implemented a solution that involved creating publication-ready articles, infographics, and technical assets for trade publications. This streamlined Vogelsang's response to media requests and ensured consistent brand messaging. The results included a significant increase in the usage of branded graphics across trade media and a greater number of overall brand impressions and views.

Vogelsang