Case Study: SFC KOENIG improves product selection and conversions with Stifel Marcin's web-based calculator tools

SFC KOENIG launches 2 web-based calculators with Stifel Marcin

The customer, SFC KOENIG, an international manufacturer of sealing and flow control technology, faced the challenge of helping engineers select the correct components from its extensive product line. Their internal selection process relied on an Excel-based tool, which was not optimized for customer use. Stifel Marcin provided manufacturing app development and integrated B2B marketing services to address this.

Stifel Marcin developed two easy-to-use web-based calculator tools that transformed the internal Excel application into an effective marketing asset. The solution included a back-end database with alert functions and supported international users with different metrics. This improved the customer experience, reduced the internal sales team’s workload, and was promoted via optimized landing pages, email, and trade press to increase awareness and conversions.

SFC KOENIG