Case Study: Ripley Tools improves catalog usability and brand loyalty with Stifel Marcin

Ripley Tools improves catalog usability and boosts leads with Stifel Marcin

The customer, Ripley Tools, a leading manufacturer of wire and cable preparation devices, needed to produce a new and more effective product catalog. They engaged the vendor, Stifel Marcin, for its manufacturer catalog design company expertise to improve the catalog's usability and cost-effectiveness.

Stifel Marcin developed a compact, spiral-bound catalog with a modern layout and color-coded categories to improve usability for customers in the field. Their solution included creating template pages for easy future updates by the client. The new catalog successfully improved brand loyalty, generated more leads, and increased sales for Ripley Tools.

Ripley Tools