Case Study: Newcomb Spring achieves stronger brand consistency with Stifel Marcin

Newcomb Spring strengthens brand consistency across 100+ years with Stifel Marcin

The customer, Newcomb Spring, a century-old manufacturer of custom springs and metal forms, faced a challenge with inconsistent branding and marketing materials across its facilities. To improve brand strength and alignment for future growth, they engaged the vendor, Stifel Marcin, for its expertise in B2B marketing and branding services for manufacturers.

Stifel Marcin conducted a brand audit and developed a strategic plan, which included modernizing the company logo and its iconic kangaroo mascot while maintaining recognizability. They created a formal brand standards guide to ensure consistency and helped implement it across all departments. This solution ensured the company retained its position as a leading North American manufacturer while projecting a modern, technologically-advanced image.

Newcomb Spring