Case Study: Newcomb Spring Strengthens Brand Consistency with Stifel Marcin's Industrial Branding Services

Newcomb Spring powers B2B branding for 100+ years with Stifel Marcin

Newcomb Spring, a major custom metal form manufacturer, sought industrial branding company services from Stifel Marcin to modernize its marketing and create consistency across its numerous facilities. The challenge was to develop a cohesive brand identity that honored the company's long history while positioning it as a state-of-the-art organization.

Stifel Marcin developed a comprehensive branding strategy, which included creating a new high-tech logo, naming a key customer service program ("Kando"), and designing supporting iconography and branded materials. The solution also expanded into an integrated marketing campaign. As a result, Newcomb Spring achieved internal brand alignment and maintained consistent branding for customers across all locations, with marketing efforts that successfully drove leads and built brand awareness and loyalty.

Newcomb Spring