Case Study: Newcomb Spring showcases advanced manufacturing capabilities with Stifel Marcin's B2B explainer video

Newcomb Spring partners with Stifel Marcin for nearly 20 years to showcase camera gauge technology

The customer, Newcomb Spring, a leading metal form manufacturer, needed to clearly communicate the complex technical benefits of its new proprietary camera gauge system to its audience. They partnered with the vendor, Stifel Marcin, to create a B2B explainer video as part of a quality-focused marketing campaign.

Stifel Marcin provided a full suite of services, including videography, scripting, and editing, to produce an accessible explainer video that visually demonstrated the system's sophisticated real-time monitoring capabilities. The video was distributed across the company's website, social channels, and through content marketing and PR initiatives, which helped build awareness and interest in this best-in-class technology.

Newcomb Spring