Case Study: Newcomb Spring drives qualified leads with PPC for industrial companies from Stifel Marcin

Newcomb Spring boosts PPC results with Stifel Marcin through year-over-year KPI gains

The customer, Newcomb Spring, a major custom spring and metal form manufacturer, faced the challenge of driving more qualified traffic and leads to support its strategic sales goals across its nine North American locations. They partnered with the vendor Stifel Marcin to leverage their expertise in providing PPC for industrial companies as part of a comprehensive digital marketing plan.

Stifel Marcin implemented a complex paid search campaign that combined display ads, search text results, and remarketing to target specific audience verticals. This solution, which included continual data analysis and optimization of performance metrics, successfully increased website traffic and new leads. The vendor's work resulted in year-over-year increases in key performance indicators for the customer, driving clicks, leads, and sales.

Newcomb Spring