Case Study: LOCTITE® strengthens B2B brand positioning with Stifel Marcin's video marketing campaign

Loctite boosts brand awareness and conversions with Stifel Marcin over 20 years of B2B marketing expertise

The customer, Loctite, a global leader in industrial adhesive solutions, partnered with the vendor Stifel Marcin. Their challenge was to reach specific KPIs for brand awareness, product interest, and lead generation.

Stifel Marcin implemented an omni-channel marketing campaign featuring compelling video content and strategic ad placements across digital channels. This solution successfully increased Loctite's brand awareness in key audience segments and generated user actions with high conversion rates.

Loctite