Case Study: Envirosight boosts trade show buzz and lead generation with Stifel Marcin’s B2B product launch marketing

Envirosight boosts trade show visibility with Stifel Marcin over 20+ years of B2B marketing expertise

Envirosight, a leading provider of water and sewer inspection equipment, sought to maximize the impact of a new product launch at a major industry trade show. Their challenge was to generate significant interest and visibility for their state-of-the-art inspection system while solidifying their industry leadership. They partnered with the vendor, Stifel Marcin, for expert B2B product launch marketing services.

Stifel Marcin designed a comprehensive, multi-channel solution. This included creating a visually compelling and functional trade show booth with dedicated demo areas, executing targeted pre- and post-show outreach to build anticipation, and extending the campaign's reach through continued marketing efforts. As a result, Stifel Marcin helped Envirosight effectively communicate their product's benefits, generate leads, increase new product awareness, and solidify their industry-leading reputation for continued growth.

Envirosight