Case Study: Carlyle Johnson Streamlines Product Marketing with Stifel Marcin’s Industrial Brochure Design

Carlyle Johnson modernizes 100+ page product catalog with Stifel Marcin

The vendor Stifel Marcin worked with Carlyle Johnson, a manufacturer of industrial clutches and brakes, which faced a challenge with its outdated and costly 100+ page product catalog. The existing catalog was expensive to produce, difficult to update, and overwhelmed customers with excessive information, causing the company's overarching brand messaging to be lost.

Stifel Marcin created a new, flexible industrial brochure design featuring a core presentation folder with brand messaging and the ability to affix individual product sheets. This solution lowered production costs, improved brand communications, and supported easier updates. The new brochures and sell sheets were delivered in both print and digital formats and were quickly appreciated by the in-house sales teams, successfully increasing the visibility of important brand benefits.

Carlyle Johnson