Case Study: Carlyle Johnson achieves greater brand awareness and sales with Stifel Marcin's omni-channel B2B branding campaign

Carlyle Johnson grows brand awareness and sales with Stifel Marcin's 20+ years of B2B expertise

Stifel Marcin partnered with Carlyle Johnson, an industrial company producing clutch, brake, and power transmission solutions. The customer's challenge was to increase brand knowledge and loyalty within existing segments while also building awareness among younger, unfamiliar audiences who used different research techniques to find vendors.

The solution implemented by Stifel Marcin was an omni-channel B2B branding campaign. This involved strategic ad placements across digital and print media, along with content marketing initiatives like trade articles. The creative campaign showcased dramatic product applications to grab attention and used smart messaging to promote the company's diverse product line. As a result, Stifel Marcin helped Carlyle Johnson improve brand awareness and grow sales.

Carlyle Johnson