Case Study: Carlyle Johnson achieves SEO and PPC B2B lead generation growth with Stifel Marcin

Carlyle Johnson boosts SEO and PPC lead generation with Stifel Marcin over a decade

The customer, Carlyle Johnson, is a leading manufacturer of industrial clutch, brake, and power transmission solutions. The challenge was to increase website traffic and generate more qualified B2B leads to support sales team efforts. Stifel Marcin was engaged to implement a strategic search engine marketing plan to meet these SEO and PPC B2B lead generation goals.

Stifel Marcin developed an integrated solution utilizing both organic SEO and paid PPC strategies. This involved website conversion optimizations, content creation for search indexing, and focused pay-per-click ad campaigns targeting specific search phrases and new industries. The results included regular year-over-year increases in website traffic, user engagement, and targeted lead generation, successfully driving qualified inquiries for the client.

Carlyle Johnson