Case Study: Anthem Blue Cross and Blue Shield builds brand awareness with Stifel Marcin

Anthem Blue Cross and Blue Shield boosts B2B brand awareness over 4 years with Stifel Marcin

Anthem Blue Cross and Blue Shield, a leading health benefits company, sought to build B2B brand awareness among healthcare industry professionals. The vendor, Stifel Marcin, was engaged to provide a B2B brand awareness strategy to increase the company's visibility and impact at a high-profile community event.

Stifel Marcin created a cohesive campaign for Anthem's sponsorship of the American Heart Association's Go Red for Women event over four consecutive years. The solution included developing a themed Wellness Room experience, campaign concepts, and various marketing assets. Stifel Marcin's work successfully engaged the target audience, enforced Anthem's community leadership position, and created a memorable impact.

Anthem Blue Cross and Blue Shield