Case Study: A.K.O., Inc. boosts trade show awareness and engagement with Stifel Marcin’s B2B email marketing

A.k.o., Inc boosts trade show engagement with Stifel Marcin in a 20-year partnership

The customer, A.K.O., Inc, a leading manufacturer and service provider to the torque calibration industry, worked with vendor Stifel Marcin to implement a strategic email marketing plan. Their challenge was to generate awareness, engagement, and leads with targeted technical audiences around a large tradeshow exhibition.

Stifel Marcin developed and distributed a series of emails featuring tradeshow news and product updates, which included clear calls-to-action and eye-catching imagery. This solution successfully created awareness of the company’s show participation, drove booth visits through an interactive contest, and helped connect with potential prospects. The vendor provided data reporting on open, bounce, and click rates to measure the campaign's impact.

A.k.o., Inc