Case Study: Truly Free (Formerly MyGreenFills) achieves scalable, flexible subscription billing and advanced analytics with Sticky.io

Truly Free migrates to sticky.io from Zuora

Truly Free (Formerly MyGreenFills), a subscription box for eco-friendly and organic laundry detergents and soaps, needed a centralized ecommerce billing platform that could handle highly customized subscription plans, self-service membership changes, and advanced reporting. After struggling with a patchwork of Shopify, ClickFunnels and Zuora, they chose Sticky.io as their subscription commerce platform to support physical goods at scale and deliver a flexible, membership-focused customer experience.

Sticky.io implemented a tailored solution—flexible customer billing (upgrades/downgrades, mix-and-match SKUs, varied billing cycles and next-bill dates), a customized membership site for self-service, and detailed analytics and forecasting (MRR, CLTV, cohort analysis). Backed by Sticky.io’s hands-on Client Success onboarding, the migration was fast and cost-efficient, delivering a fully scalable platform, improved customer satisfaction via an optimized self-service portal, and actionable usage data that accelerated smarter business decisions.

Truly Free (Formerly MyGreenFills)

Stephen Ezell

Chief Executive Officer