Case Study: RealDefense cuts chargebacks 52% and boosts revenue 7.5% with Sticky.io

sticky.io Simplifies Complex Billing for RealDefense

RealDefense, a provider of online security applications for consumers and small businesses, faced an outdated ecommerce platform that couldn’t handle its complex billing models, affiliate tracking needs, or rising chargebacks and declined cards. To address this, RealDefense partnered with sticky.io and engaged its ecommerce billing platform and migration/onboarding services to modernize billing, reporting and customer management.

sticky.io led the migration and provided ongoing guidance, implementing flexible billing options, chargeback alerts, Smart Dunning retries, and custom analytics dashboards. As a result, RealDefense recovered 35% of declined recurring revenue, cut chargebacks by 52%, and generated 7.5% additional gross revenue, while improving CSR efficiency and reducing involuntary churn.

RealDefense

Sean Whiteley

President