Case Study: SkinnyFit achieves 40% subscription growth and 40% chargeback reduction with Sticky.io

sticky.io Fosters Ingenuity and Drives Subscription Growth for SkinnyFit

SkinnyFit, a direct‑to‑consumer wellness brand selling all‑natural health products, faced limitations with off‑the‑shelf CRMs and needed more control, flexibility and integrations to build a differentiated subscribe‑and‑save program. They launched on sticky.io’s API‑driven subscription ecommerce platform in 2016 to gain customizability, robust analytics and the ability to integrate with their full tech stack.

sticky.io implemented a customizable platform with APIs and custom integrations (Mailchimp, tax and fulfillment partners), plus Account Updater, anti‑fraud tools and dedicated support. The results: SkinnyFit grew subscribers 40% (Jan 2020–Jan 2021), lifted average order value 31%, successfully billed 88% of updated cards in 2020, reduced chargebacks by 40%, and managed up to 4× summer order volume without disruption.

SkinnyFit

Anwar Husain

Co-founder