Case Study: a leading provider of prepaid cellphone services achieves 596% higher revenue recovery with Sticky.io Recovery

How a leading cellphone service provider achieved a 596% increase in recovery rates and reduced churn with automated payment recovery

A leading provider of prepaid cellphone services was struggling with revenue loss from failed payments and low recovery rates, relying on a rules-based payment recovery strategy that was only recovering about 5% of failed transactions. The company needed a better way to protect recurring revenue and reduce churn across its custom CRM and payment gateway environment, and turned to Sticky.io’s Recovery product.

Sticky.io implemented a tailored, machine-learning-driven recovery strategy that integrated with the customer’s CRM and gateways, including Authorize.net, NMI, and Stripe. Within nine months, recovery success rose from 5% to 34.8% for a 596% improvement, with an average of 2.15 attempts and 12.99 days to successfully rebill, helping the company reclaim more revenue and improve customer loyalty.