Case Study: Klook refines campaign creative and messaging with Stickybeak

Testing the meaning of joyful experiences with Klook

Klook, a world-leading travel activities and services booking platform, faced the challenge of maximizing a major marketing opportunity for its 9th birthday celebration. To ensure its campaign would be effective across different regions, it partnered with the vendor Stickybeak to test a range of creative options.

Using Stickybeak's A/B testing capabilities, Klook tested various campaign headlines, creative executions, and visual styles with travel enthusiasts in multiple Asian markets and Australia. Stickybeak's platform provided rapid, low-cost feedback, which revealed a clear winning creative execution and headline. The testing also uncovered valuable insights into differing visual preferences between the Asian markets and Australia, allowing Klook to tailor its campaign with confidence.

Klook

James Chen

Head of Communications