Case Study: Tasti Foods achieves stronger brand positioning insights in New Zealand and Australia with Stickybeak

How Stickybeak is helping Tasti take on big Australian brands in their home ground

Tasti Foods, a New Zealand market leader in wrapped snacks, sought to drive growth in Australia against stiff competition from established brands. Their key challenge was building brand saliency in the new market while retaining their connection in New Zealand, requiring fast and affordable research into new positioning, logos, and taglines. They partnered with Stickybeak to address this.

Stickybeak implemented a fast and engaging survey targeted at household shoppers on social media in both countries. This solution provided Tasti with full results in just four days, offering the insights needed to confidently make decisions and refine their future brand positioning for both markets.

Tasti Foods

Jodene Nigro

Marketing Manager