Case Study: Golin wins three pitches with Stickybeak

How PR firm Golin used Stickybeak to test creative pitches, and win

The PR firm Golin faced the common agency challenge of validating creative campaign ideas for niche audiences under tight timelines and budgets before client pitches. They needed a fast and affordable way to gather credible consumer feedback to support their bold ideas and prove they would work. To solve this, they turned to the self-service research platform from Stickybeak.

Using Stickybeak, Golin tested creative visuals and messaging by recruiting 200 people from each niche target audience via targeted social media ads. This provided them with unfiltered, real-world consumer data to discuss the merits of their ideas with clients. The result was three major pitch wins, enabling more collaborative and productive client conversations grounded in evidence rather than subjective preference. Stickybeak gave Golin the confidence to win smarter.

Golin

Johnny Bentwood

Global Head of Data and Analytics