Case Study: Dole Asia-Pacific gains rapid insight into ethical consumers with Stickybeak

How Dole found and surveyed ethical consumers at record speeds

Dole Asia-Pacific, a global leader in fruit and vegetable production, needed to rapidly test the appeal and messaging of a new sustainability campaign aimed at addressing food waste. Their challenge was to gain fast insights from a specific, hard-to-reach group known as "belief driven buyers." To accomplish this, they turned to the surveying capabilities of Stickybeak.

Using Stickybeak, Dole targeted hundreds of ethical consumers in the USA and UK by connecting with users of ethical brands. Stickybeak enabled the company to gather instant results from these key markets. The survey data confirmed that consumers highly value sustainability and are prepared to reward brands that share that focus, which was instrumental in providing key customer insights and confirming internal confidence in the campaign.

Dole Asia-Pacific

Ashvin Subramanyam

Head of Marketing Operations