Case Study: The Spinoff surfaces national public sentiment during the Covid-19 pandemic with Stickybeak

Helping The Spinoff surface national public sentiment during a global pandemic

The Spinoff, a New Zealand digital media company, wanted to measure public opinion and better understand its readers during the Covid-19 pandemic. They partnered with Stickybeak to gain a clear view of national sentiment regarding the health, social, and political impacts of the crisis.

Stickybeak implemented a series of monthly, national representative polls. This solution provided The Spinoff with a continuous and robust dataset, which was used to publish nearly 30 articles. This kept the publication at the forefront of the national conversation and provided the biggest and longest-running public opinion dataset in New Zealand on the pandemic.

The Spinoff

Duncan Greive

Founder