Case Study: LDWW uncovers parental demand for kids’ sport and socialising with Stickybeak

Helping LDWW survey parental attitudes to kids’ sport and socialising through COVID-19

LDWW, a nationally recognized marketing and communications agency, faced the challenge of quantifying the pent-up demand for youth sports and sideline socializing following the widespread disruptions of the COVID-19 pandemic. To inform a campaign promoting youth football, the agency needed rich insights into parental attitudes and enlisted the survey platform Stickybeak to gather this data.

Stickybeak implemented a short, chat-based survey targeting moms across the USA to gauge their sentiments and preferences. The results revealed a very strong positive sentiment and a high degree of pent-up demand for children's team sports and parental socializing, with football being a top choice. These findings provided LDWW with the solid data needed to validate their strategic hypothesis and successfully sell their campaign strategy to key stakeholders.

LDWW

Brandon Smulyan

Partner