Case Study: The Sway Effect strengthens thought leadership with Stickybeak consumer research

Enabling The Sway Effect to poll Americans and reveal post-Covid consumer behaviour

The Sway Effect, a fast-growing marketing and communications agency, needed to establish its intellectual credentials and compete with larger agencies in a crowded market. To meet this challenge, they partnered with Stickybeak to launch a research-based thought leadership initiative.

Stickybeak enabled the agency to create The Sway Effect Index, an ongoing consumer sentiment study that polled Americans on post-Covid consumer behavior. This solution provided unique data for pitches and strategic decisions, which resulted in stronger client relationships, enhanced market awareness, and significant top-tier media coverage for the agency.

The Sway Effect

Jennifer Risi

Founder