Case Study: Rensa Family Company achieves unified product data and cross-brand collaboration with Stibo Systems Multidomain MDM

Unifying Product Data Helps Rensa Family to Collaborate Across Brands

Rensa Family Company is a Dutch, family-owned wholesaler and central service provider for 15 brands in the ventilation, heating and sanitary sectors. Rapid growth exposed fragmented product data, manual workflows and inconsistent brand-level content, limiting ecommerce enrichment, compliance with industry standards (ETIM) and time-to-market for thousands — eventually millions — of SKUs.

Rensa implemented Stibo Systems’ Multidomain MDM with supplier onboarding, ETIM support, auto-classification, ERP integration and training for its team, creating a single trusted product repository. The platform automated manual tasks, eliminated silos with golden records, sped up product onboarding and enabled richer ecommerce content — improving compliance, operational efficiency and agility while supporting scaled digital initiatives and increased revenue.

Rensa Family Company

Rens Godschalk

Head of Data Management