Case Study: Tiger of Sweden achieves omnichannel consistency and faster product launches with Stibo Systems Product MDM

Tiger of Sweden Enables Omnichannel with Master Data Management

Tiger of Sweden, a Swedish fashion brand that launches six collections a year and sells in 30 countries through wholesale, branded stores, franchises, shop‑in‑shops and online, faced the challenge of managing a complex seasonal product lifecycle across thousands of customer touchpoints. To deliver a consistent brand and customer experience everywhere, the company needed robust, centralized data management to control frequent product changes, multilingual content and tight marketing storytelling demands.

Tiger of Sweden implemented Stibo Systems Product MDM as a single source of product information, feeding data, images and templates to multiple channels (covering 300,000 photos/templates and product records in seven languages) with a six‑month rollout. The solution enabled faster collection launches and reduced catalog production from weeks to days, supported parallel publishing during an ecommerce migration, ensured up‑to‑the‑minute accuracy across channels and protected brand consistency while allowing other group brands to reuse the platform.

Tiger of Sweden

Anders Rahr

Head of Group Ecommerce