Case Study: The Kraft Heinz Company achieves centralized, accurate product and nutrition information and e-commerce readiness with Stibo Systems' STEP

The Kraft Heinz Company - Customer Case Study

The Kraft Heinz Company, co-headquartered in Pittsburgh and the Chicago area, is a global food and beverage leader with over $29.1 billion in revenue and 200+ brands. It struggled with fragmented product and nutrition data—spanning 45+ brands, 22,000 products and 23,000+ images across five systems—which made it difficult to publish accurate product, nutrition and digital-asset information to internal systems, websites and retail partners and left teams managing content through spreadsheets and loosely integrated applications.

Kraft Heinz implemented Stibo Systems’ STEP Master Data Management to create a single authoritative product hub that consolidates nutrition data, product and packaging hierarchies, attributes and imagery. STEP now publishes e-commerce-ready, trusted product information to internal sites and retailers (including Amazon, Walmart and Target), strengthening brand integrity, improving customer and partner service, eliminating spreadsheet workflows and enabling market expansion and further retailer integrations.

The Kraft Heinz Company

Wayne Phillips

Ecommerce Systems Manager