Case Study: Manutan achieves faster time-to-market and standardized product information with Stibo Systems' STEP

Supporting Manutan’s MDM development strategy

Manutan is a European leader in multichannel equipment distribution for businesses and local authorities, operating in 17 countries with 25 subsidiaries. After growing through acquisitions, the company faced fragmented legacy systems and needed to renew its IT landscape to standardize product information, cut catalogue production costs and speed time-to-market.

Manutan selected Stibo Systems’ STEP Multidomain MDM in a phased rollout, synchronizing with ERP systems and centralizing product data entry and multilingual content enrichment. The platform enabled automated publishing of local websites and a 3,000‑page catalogue, significantly reduced product referencing times, improved cross‑country data sharing, and launched a broader governance and standardization program alongside an ongoing partnership with Stibo.

Manutan

Marc Gillot

MDM Director