Case Study: Newark Electronics achieves rapid, cost-saving catalog publishing with Stibo Systems' STEP

Stibo Systems Engineers Newark for Innovation

Newark, part of Premier Farnell, is a leading North American electronics distributor whose annual print catalog lists 90,000–120,000 products across more than 2,000 pages. Managing content from over 400 manufacturers, the company needed to control incoming product data, scale publishing capacity without adding staff, and speed time‑to‑market.

By implementing Stibo Systems’ STEP PIM and publication-management solution — integrated with Newark’s AS/400 and a custom automated workflow — Newark consolidated product and image assets (over 400,000 images) in a single repository and used templates to generate online and print catalogs quickly. The result was major efficiency and cost savings, much faster publishing (a 100‑page minilog cut from 10–12 weeks to under a week; a 2,317‑page catalog paginated in 2.5 days by three people), increased web traffic and higher direct online sales from targeted campaigns.

Newark Electronics

Bruce Mateer

Director of Publishing