Case Study: Brammer achieves pan-European product data standardization and operational efficiency with Stibo Systems MDM

Standardized Product Data Enables Operational Efficiency for Europe’s Largest Distributor of Industrial Products

Brammer, Europe’s largest supplier of industrial MRO products with 750+ locations across 22 countries, faced fragmented product information after rapid organic growth and multiple acquisitions introduced different ERPs. Managing millions of SKUs across diverse markets created inconsistent data standards, poor pan‑European visibility and difficulties delivering consistent local stock and product information to customers.

To address this, Brammer deployed Stibo Systems MDM as its pan‑European PIM to create a centralized single source of truth for product data. The solution standardized and enriched product information, fed ecommerce and print channels, enabled BI-driven analysis, and delivered the first pan‑European MRO product and transaction database—improving data accuracy, operational efficiency and inventory/order visibility across Europe.

Brammer

Nigel Trend

Director of Business Integration