Case Study: Christian Winkler GmbH & Co. KG achieves faster time-to-market and trusted, richer product data with Stibo Systems Product MDM

Rich and Transparent Information on Auto Parts Enables Winkler to Go Faster to Market and Serve Their Customers with the Right Products

Christian Winkler GmbH & Co. KG (Winkler) is a leading European wholesaler of commercial vehicle spare parts, supplying over 200,000 items across 42 locations in seven countries. When product data was maintained solely in the ERP, data quality was inconsistent, maintenance was slow, and the company lacked an overview and the ability to support a complex data model or automate multi‑lingual translations needed for faster, personalized customer information.

By implementing Stibo Systems’ Product MDM as a central product database, Winkler harmonized and enriched its master data, mapped relationships between manufacturers, vehicle models and parts, and automated translations. The outcome was trusted, searchable product data and faster creation of web and marketing content—enabling quicker time‑to‑market, improved customer search and filters, and the agility to open new channels and enter new markets with confidence.

Christian Winkler GmbH & Co. KG

Bjorn Berger

IT Project Manager