Case Study: Winkler achieves faster time-to-market and trusted product data with Stibo Systems Product MDM

Rich and Transparent Information on Auto Parts Enables Winkler to Go Faster to Market and Serve Their Customers with the Right Products

Christian Winkler GmbH & Co. KG (Winkler) is a leading European wholesaler of commercial-vehicle spare parts, supplying over 200,000 items across 42 locations with 1,700 employees. While growth and complex product relationships demanded richer, multilingual product information for online channels, Winkler’s ERP-based data maintenance was time-consuming, inconsistent and lacked a single overview to support faster, more personalized customer experiences.

By implementing Stibo Systems’ Product MDM as a central product database, Winkler harmonized and enriched its master data, mapped complex relationships between manufacturers, models and parts, and automated multilingual processes. The result: improved searchability and filtering for customers, faster creation of marketing materials, quicker time-to-market, the ability to open new channels and markets, and more reliable data that gives customers a competitive advantage.

Winkler

Bjorn Berger

IT Project Manager