Case Study: W&W Cycles achieves 33% faster catalog production and a 20,000‑product multilingual shop with Stibo Systems' STEP

Replacement Parts to Achieve the Dream of the Perfect Harley

W&W Cycles, a Würzburg-based specialist in Harley‑Davidson parts with a 60‑person team and a catalogue of 20,000 items, needed to move beyond printed, five‑language catalogues and occasional web listings to a full, attractive online shop. The company required a central, macOS‑compatible product management system that could merge ERP, product texts and images, integrate with InDesign, support external contributors (translators, copywriters, photographers) and speed up the production of a 1,000‑page, five‑language catalogue.

W&W implemented Stibo Systems’ STEP MDM to consolidate product, image and ERP data, clean redundancies and feed both the multilingual online shop and InDesign catalogue templates. The change cut catalogue production from nine months to six, eliminated duplicated work, created a standardized data pool used across departments, and enabled a seven‑person publishing team (plus external editors) to maintain 20,000 products in five languages efficiently.

W&W Cycles

Jochen Hanebuth

Systems Coordinator