Case Study: Auchan Retail achieves faster time-to-market and unified product information with Stibo Systems PIM

Multinational Hypermarket Chain Launches Digital Transformation with a Single Source of Product Information

Auchan Retail France, a multinational hypermarket chain present in 14 countries, faced an unsustainable, fragmented digital infrastructure after decades of growth. Multiple channel-specific systems and manual processes led to errors, slow product onboarding, inconsistent product data and rising maintenance costs, which hindered time to market and future expansion.

To address this, Auchan implemented Stibo Systems Product MDM/PIM as a centralized single source of product information, integrating GDSN, digital asset management and print publishing to streamline workflows. The solution sped product onboarding, enabled retirement of legacy systems, reallocated staff to higher-value tasks, reduced data costs and delivered richer, more consistent product information—improving customer experience and positioning the company for scalable growth.

Auchan Retail

Michel Deshayes

MDM Manager