Case Study: Rituals achieves data-driven growth and operational efficiency with Stibo Systems Multidomain MDM

Multidomain MDM Supports Data-Driven Growth and Operations at Rituals Cosmetics

Rituals is a fast-growing Amsterdam-based cosmetics retailer and brand manufacturer that opens roughly 150 new stores a year across multiple channels and markets. The company needed trusted, consistent master data to ensure uniform product assortments, reliable forecasts and automated replenishment so customers experience the brand the same way in every shop, online and through partners.

Rituals implemented Stibo Systems’ multidomain MDM to centralize product, customer, location and asset data—linking PLM, BOM, suppliers, POS, ecommerce, ERP and more across 150 integrations. The platform improved cross-channel insights and collaboration, standardized store design and assortments, reduced inventory and manual work, and delivered measurable gains: affiliate feeds that once took months now take 15 minutes, a 1000% increase in store openings over 15 months, an Australian site launched in days, and ERP implementation costs cut by 80%.

Rituals

Marco Seijdel

Business Information Manager