Case Study: Balluff achieves cost-efficient real-time product data publishing and faster support with Stibo Systems MDM

Manufacturer of Factory Automation Improves Cost Efficiency and Solves Support Challenge with Existing MDM Solution

Balluff, a 100‑year‑old German manufacturer of factory automation components with around 4,000 employees and presence in 60+ countries, faced growing complexity in managing product information for some 60,000 components. The company struggled with slow documentation workflows (datasheet updates taking up to four weeks), high volumes of repetitive support inquiries, and the need for fast, consistent translations and seamless integration with existing systems like SAP.

Balluff leveraged its existing Stibo Systems master data management (MDM) solution—migrated to a SaaS environment—and used it as a central knowledge database, adding AI‑enabled translation and controlled review workflows. The result: real‑time publishing (data refreshed every five minutes), datasheet changes processed in minutes instead of weeks, lower costs, faster translations, improved customer support, and centralized data governance that enables new sales and customer tools.

Balluff

Florian Kroener

Head of Portfolio Management Web