Case Study: Mason Companies achieves faster speed-to-market and consolidated product data with Stibo Systems' Product MDM

Leveraging a Product MDM solution, Mason Companies increases speed-to-market and consolidates product information for the benefit of their customers

Mason Companies, a family-owned footwear retailer founded in 1904 and the world’s largest mail-order footwear company with multiple ecommerce brands, faced a growth bottleneck caused by a legacy technology stack and rigid supply-chain applications. Data silos and slow, error-prone product onboarding required extensive testing for every change, limiting speed-to-market and operational agility across its ten brands and 1,000+ suppliers.

Mason implemented Stibo Systems’ Product MDM as a decoupled Digital Business Hub to create a single source of truth, automate workflows and support multidomain product lifecycle management. The platform enabled faster product onboarding and higher data quality—more than 1 million SKUs onboarded in three years—scaling the business without adding resources, improving customer experience, and earning industry recognition while paving the way for AI-driven automation.

Mason Companies

Adam Birkholz

IS Business Architect