Case Study: Mitchells & Butlers achieves greater efficiency and improved margins with Stibo Systems Multidomain MDM

Leading UK Pub Chain Increases Efficiency and Improves Margins with Multidomain MDM

Mitchells & Butlers, the UK’s leading restaurant and pub operator with 1,600 sites across 16 brands, was struggling to manage a complex product and supply ecosystem — 30 menus, 1,300 recipes, roughly 80,000 items and over 250 suppliers — using legacy systems and dozens of spreadsheets. Inconsistent product information, frequent re-keying and slow menu rollouts led to errors, inefficient workflows and higher costs.

They implemented Stibo Systems Multidomain MDM to centralize product, supplier and recipe data (with GDSN integration), eliminating more than 100 spreadsheets and cutting manual processing. The platform delivered a single source of truth, improved accuracy for ingredients, allergens and nutrition, sped up menu development, reduced invoice errors, improved margins and provided a scalable foundation for omnichannel publishing.

Mitchells & Butlers

Alison Vasey

Head of Business Change