Case Study: Kellogg's achieves a single global product truth and faster product launches with Stibo Systems Product MDM

Kellogg's improves consumers’ purchase journey with reliable product information

Kellogg, a global food and beverage manufacturer with more than 100 brands and thousands of SKUs, faced a complex data challenge: consolidating product records, recipes and nearly 9,000 images that feed over 400 websites, while delivering a single global view of their brands, supporting call centers and complying with regulations such as EU1169.

Kellogg implemented Stibo Systems Product MDM to create a single trusted source for product and nutrition information. The solution replaced legacy systems and spreadsheets, feeds 400+ global sites in 40+ languages, supports retailer feeds and call centers, automates nutrition label calculations and enables SmartLabel publishing—delivering improved data accuracy, regulatory compliance, faster product launches and a seamless brand experience.

Kellogg's

Maria Keller

Global Director, IT Marketing