Case Study: Kellanova improves consumer purchase journeys with Stibo Systems Product MDM

Kellanova feeds 400+ global websites with Stibo Systems

Kellanova, a global food and beverage manufacturer, faced challenges in managing complex product data for over 100 brands sold in 180 countries. They needed a single, reliable source of product and nutritional information to ensure global brand consistency, comply with regulations like EU1169, and enhance the consumer purchase journey. To address this, they partnered with Stibo Systems to implement its Product Master Data Management (MDM) solution.

The solution from Stibo Systems created a single global source for Kellanova's product data, replacing legacy systems and spreadsheets. This enabled compliance, improved data accuracy, and streamlined the feeding of information to over 400 global websites and retail partners. As a result, Kellanova achieved a seamless brand experience, faster product introductions, and enhanced transparency for consumers through initiatives like SmartLabel.

Kellanova