Case Study: Mitchells & Butlers achieves higher customer engagement and localised menus with Stibo Systems Multidomain MDM

Innovative Restaurant Chain Combines Location and Product Data to Drive More Customer Engagement

Mitchells & Butlers is a long-established UK restaurant and pub group (founded 1898) operating 1,700 locations across 17 brands with 45,000 employees. The company faced fragmented, spreadsheet-driven product and menu data, rising regulatory and allergen requirements, and growing customer expectations for digital services (order-at-table, delivery and click-and-collect), creating urgent need for greater agility and a single source of truth.

They implemented Stibo Systems multidomain MDM to join product and location data, integrating 68 systems and giving 2,000 local managers the ability to publish accurate, locale-specific menus, opening hours and venue assets. The platform improved data governance, enabled delivery and click-and-collect services, unlocked new revenue opportunities (e.g., advertising accessibility, parking, event spaces) and delivered higher customer satisfaction and sales through a more consistent, localized guest experience.

Mitchells & Butlers

Mark Jones

Head of Product Programme