Case Study: Oriental Trading Company achieves trusted product data and exceptional ecommerce experiences with Stibo Systems Product MDM

Fueling Fun with Accelerated Product Introduction

Oriental Trading Company (OTC), a leading U.S. direct retailer of party supplies, crafts, toys and affordable home décor, faced fragmented product information across purchasing, ecommerce, product and catalog-production systems. With tens of thousands of items and legacy, multi-system processes, data lived in silos—causing duplicates, errors and slow product introductions that hurt the online customer experience.

OTC deployed Stibo Systems Product MDM to centralize and govern product content as a single source of truth, delivering near‑real‑time updates to backend and customer-facing systems. The change streamlined workflows, reduced duplicates and data errors, accelerated product introductions and updates (supporting 55,000+ products and roughly 160,000 SKUs), and improved ecommerce and catalog production—resulting in greater operational efficiency and a more accurate, engaging online experience.

Oriental Trading Company

Brian Boub

Director of Application Development