Case Study: Grupo Elektra achieves 14x online product selection growth and 400% sales boost with Stibo Systems Product MDM

Elektra accelerates time to market and increases its online product selection by leveraging the power of Product MDM

Grupo Elektra, Latin America’s leading specialty retailer and financial services company, launched its online store elektra.com.mx but struggled with siloed product data that caused a 20% online purchase error/return rate and prevented many items from being promoted, slowing time to market and harming the customer experience.

By implementing Stibo Systems Product MDM to centralize product information and automate supplier onboarding, Elektra quickly scaled its catalog from 2,000 to 50,000 products, improved search and product accuracy, and accelerated time to market—driving a 400% increase in online sales, 2.6× more website traffic, and a drop in product description errors from 20% to 0.5%.

Grupo Elektra