Case Study: Viking Raja Group achieves 60% reduction in product time-to-market with Stibo Systems Product MDM

Data Consistency Reduces Product Time to Market by 60% Company: Viking Raja Group Industry: Retail Region: Europe Solution: Product MDM The Business Payoff The solution means that Viking Raja Group has reduced its time to market for new products by 60%. B

Viking Raja Group, a European retail supplier operating in 56 countries with 1,800 stores and about €14 billion in sales, struggled with inconsistent product data coming from multiple departments and third-party suppliers. Staff spent excessive time standardizing information, which delayed new product launches and left customers without the detailed product information they needed.

The company implemented Stibo Systems Product MDM to create a central repository and “golden record” with clear entry guidelines, feeding ERP and content systems so data is entered once and reused. This reduced time to market by 60%, sped online catalog development by 30–40%, lowered error rates, and improved search and overall customer experience.

Viking Raja Group

Norbert Donders

Manager of Product Data Management