Case Study: Landal GreenParks achieves consistent, efficient product data and faster time-to-market with Stibo Systems' STEP MDM

Consistency and Efficiency with Master Data Management

Landal GreenParks is a leading European vacation rentals company—51 parks in the Netherlands and sites across several other countries, about 12,000 chalets, ~2.1 million guests annually and ~€319M turnover. With product content managed across multiple departments and channels, information became fragmented and inconsistent (notably between online channels and print brochures), creating inefficiencies and a need for a single source of truth and future-proof infrastructure to support growth and data exchange with Wyndham.

Landal implemented Stibo Systems’ STEP Master Data Management platform, integrated with Sitecore CMS and Endeca search, rolling it out to e-commerce in 2014 and to live sites in 2015 while migrating remaining sites. Centralized data stewardship, standardized terminology and managed translation workflows have eliminated inconsistencies, improved time-to-market and scalability, and positioned the business to expand internationally and exchange data more easily across systems.

Landal GreenParks

Egon Kramer

Manager eCommerce