Case Study: SRAM, LLC achieves improved efficiency and increased sales with Stibo Systems MDM

Connected Product Data and Automated Processes Improve Efficiency and Increase Sales

SRAM, a 25-year-old maker of high-end bicycle components that now includes brands like Avid, RockShox and Truvativ and holds more than 15% of the $3.5B components market, relied on a B2B website that was updated manually once a year and disconnected from its product lifecycle management (PLM) system. The result was redundant data entry, slow and error-prone updates, and marketing and customers often lacking timely, trusted product information.

SRAM implemented Stibo Systems MDM alongside its ecommerce platform (Hybris), connecting engineering/PLM data to marketing so product details are created automatically as engineering begins development. Supported by experienced consultants and rolled out across departments and regions, the solution dramatically reduced errors, sped time-to-market for promotions, enabled wholesalers to download complete product data, and prepared the site for improved search, UX and multilingual expansion.

SRAM, LLC

Patrick Brandwagt

Managing Director