Case Study: Newell Brands achieves faster product onboarding and centralized product information with Stibo Systems Product MDM

Centralized Product Information Speeds Up Internal Processes

Newell Brands, a global CPG company with nearly $6 billion in revenue and more than 100 brands sold in 125 countries, faced fragmented product data across multiple legacy systems and thousands of SKUs. Rapid growth and acquisitions made it hard for sales and marketing teams to consistently access, enrich and publish product information in retailer-specific formats, slowing ecommerce operations and partner feeds.

Newell implemented Stibo Systems Product MDM to create centralized golden product records and a flexible data model, using a crawl‑walk‑run rollout and train‑the‑trainer approach to build internal expertise. The solution improved data quality, sped up onboarding of new and acquired brands, empowered business users to manage product data, and streamlined formatting and delivery of product information to retail partners.

Newell Brands

Eric Long

Director, Global Ecommerce