Case Study: Colruyt Group achieves 30% lower marketing costs and 40% faster campaigns with Stibo Systems MDM

Central Product Information Hub Reduces Marketing Costs and Turnaround Time of Campaigns

Colruyt Group, a Belgian retailer and wholesaler with about 30,000 employees and numerous brands, faced inconsistent, scattered product information that constrained its growing online activity. Its legacy marketing systems were at capacity, creating slow campaign turnaround and inefficiencies; the business needed a centralized, easy-to-use product information hub to move from unstructured to structured master data.

Colruyt implemented Stibo Systems’ Product MDM (largely out-of-the-box) to centralize and automate product data and marketing workflows while supporting multilingual, modular requirements. The solution democratized data updates across the organization, cut marketing communications costs by ~30%, reduced time-to-campaign by ~40%, and delivered a stable, future-ready system.

Colruyt Group

Tom De Vlieger

Innovation Manager Premedia